4898 Twitch introduces content classification labels

Twitch introduces content classification labels

Streaming platform Twitch has introduced new content classification labels for mature content on its service.

In a post on its blog, the company details these new labels, which provide greater context to the previously-used Mature Content toggle. The new labels are:

  • Mature-rated Games
  • Sexual Themes
  • Drugs, Intoxication, or Excessive Tobacco Use
  • Violent and Graphic Depictions
  • Significant Profanity or Vulgarity
  • Gambling

Twitch has said that its community guidelines are not changing around this update. Streamers will not be suspended for incorrectly labelling their streams, but will receive a warning email and have the label on their stream updated.

“It is important that streamers use these accurately, so if a streamer fails to accurately label their content after multiple warnings the relevant labels will be applied to streamers’ channels and may be locked for a period of days or weeks, depending on the number of prior warnings,” Twitch wrote.

“In addition to helping streamers connect with viewers who are more likely to be a good fit for their communities, these labels also help protect younger viewers and advertisers. Content labelling has become a common practice across the media and entertainment industry, both from a safety perspective and to provide important information that helps advertisers better target the content their ads appear alongside.”

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